A business can only be deemed successful when it is selling a great of products and services. The sales bring in exorbitant profits, and the consequent result is a flourishing business.
It may seem too easy, but that is not the case, my friend.
The number of businesses that struggle to heighten their sales figures is not just a few, rather far too many. So, what is it that they are doing wrong.
At the root of every sale that an organization makes, there is a strategy, a marketing strategy that will take the organization’s and make it known to the world.
For me, that is the perfect meaning of marketing. This is a concept that is single-handedly responsible for making any organization a name that the entire world would remember. The remembrance is not for the organization’s notoriety, but only for the good it does, because only someone who has been doing good for people would be trusted. And you, as a buyer, would only by a name you know and trust. Hence, marketing sorts that.
Now, the question is, how does marketing do that?
You are lucky as I am going to tell you not one, but five ways to take your marketing game to the next level and shower your business with profits.
Befriend Social Media Influencers
Marketing and Social Media are like the two best friends who cannot live apart. They have to be together if they want to grow and make use of each other’s abilities.
Social media has a reach beyond the scope of any other platform, and one major reason for that is the social media influencer.
These are people who have a huge following on social media, and people who follow them consider them to be their idols and would trust and do anything that they may ask of them.
And that is how marketing plays.
A sound marketing strategy would pay influencers to promote its products and services. Once the influencer has done an honest review on the product, used it thoroughly, and received all its benefits, he or she would post about and write a raving review, which would be compelling enough to make his followers want to buy it.
The more followers an influencer has, the more sales conversions you can expect.
Do Not Ever Plagiarise
The second golden rule of a great marketing strategy is not to ever plagiarise. Copying someone else’s marketing idea will never let you take full advantage of the marketing concept. Your product would only reflect in the shadows to not even be noticed by anyone, and the only aspect that would get any focus would be the fact that you copied.
And we do not want that.
I’ll tell you a similar situation that j found myself in.
A few months back, I was in need of financial aid. With low creditworthiness, I found it very difficult to get approval on loans. Luckily, I landed on an online advertisement related to profitable long term loans for bad credit from direct lenders. When I researched the website a little more, I got to know that that particular website was famous for plagiarising other lenders.
It took me a second to distrust it. Upon further research, I found the website with the original campaign and made the loan application to that. Not only did I get my approval, but I was also able to negotiate interest rates and repayment options.
Marketing is supposed to build the consumer’s trust in you and if you are unoriginal and cheat your way, nobody would trust you.
This is why I did not want to take a chance on an organization that has plagiarism in its adverts and chose the authentic lender with the name of Target Loans.
Would you have not done the same?
Do Not Exaggerate Your Promises
Many marketers all over the world only want to sell. For that higher sales figure, they are willing to do anything even lie.
The lying is against every core and crevice of the marketing concept.
The lying is what makes people afraid of trusting the advertisements they see on TV and the internet.
The lying is making it difficult for the truth-bearers to get the trust they should.
As you can see, lying would only get you a bad reputation.
The way the marketers lie is quite subtle. They simply over-compensate for their product’s insufficiencies. They exaggerate a little or a little and make people believe that the product could do something when it cannot.
This may help the business to grow their initial sales figure, however, when the customer gets disappointed and he will, he is never going to come back for more.
So, does exaggeration do anything for the sales? Not in the least.
Make an Effort for the Social Causes
Highlighting a product and its features are indeed at the core of every marketing strategy, however, promoting the company behind the product is also integral.
Companies that take a stand for things and causes that affect the society are companies that people want to see more of. They would willingly buy more of their products and services with any encouragement from anyone or any marketing campaign.
When the COVID hit, many organizations had given financial help to the government to combat the crisis. Samsung, Nike, and Charlotte Tilbury are just a few names in the long list of donors.
Even in the Black Lives Matter campaign, many companies had broken ties with people and other companies who had shown a streak for racial prejudice.
People all over the world appreciated their gestures and showed immense love to them. Thinking about the greater good is definitely bound to get greater results for you and your business.
I am not saying that you should stop promoting your products and services and just focus on your social duties. What I am trying to say is that you need to keep a balance in both. Help society when you can and help yourself when you want.
That is the essence of the social aspect of marketing.