Due to the ongoing global pandemic out there, many businesses are suffering from the restrictions and everything else the pandemic has entailed. Small business owners are forced to adjust to the new digital forms of running a business to stay afloat. Moreover, the marketing industry only accelerates in speed and is regularly introducing new trends you need to apply to your business too.
Businesses that are used to remote functioning can finally benefit from it by using services and software tools to expand and promote their growth. Here is a list of the most valuable services for running your business online, establishing remote yet effective management, and increasing sales. If you are still unsure about what to do, you can always find mentoring services online. This company knows best how to increase productivity and increase job satisfaction.
A virtual assistant is a remote employee that is hired to help you with different business tasks and admin. Basically, they work 24/7 and are available via email, chat, phone, etc. They can help you with managing your customer service, scheduling meetings and appointments, and campaigns, manage your social media accounts, etc.
Managing a business remotely requires effective organization and time management skills and hiring a virtual assistant is the perfect solution for both. They are hired to work remotely either on an hourly basis or by project. Many companies offer packages of services like Social Media Management, Bookkeeping, Email Support, etc. Moreover, they can also be hired for specific jobs like creating content or setting up a small website.
If you are not familiar with project management software, you should definitely give it a try. This type of software allows you to track all projects in one place and enables you to collaborate with other team members. You can set deadlines, prioritize tasks, add comments, and make sure the whole team is ready to support each other.
It is a great tool to facilitate a collaboration between employees regardless of their location. It also helps you keep track of your progress and easily adjust to new demands. Thus, you are able to effectively manage your own business and outsource certain tasks when needed.
You don’t have to go to a meeting room every day to talk to your employees. Thanks to technologies like Skype Business and Google Hangouts, you can meet with your clients and team members virtually anytime and anywhere. Such apps allow you to share files, see who is speaking, and view presentations or charts. They even allow you to broadcast meetings so that everyone in the team can join in at once.
Cloud Storage Solutions
Cloud storage solutions are one of the best ways to protect your data from cyber-attacks and data loss. They allow you to store your files in the cloud and access them from any device or computer connected to the internet.
The main advantage of cloud storage is that it is accessible from anywhere in the world as long as there is an internet connection available. All files are uploaded online and can be accessed from multiple devices at the same time. No need to worry about losing data due to a computer crash or theft because ‘’the cloud’’ keeps everything safe. Cloud storage solutions enable you to share documents with your team members so that everyone has access to the latest updates.
Running a small business requires good financial management which is why accounting software is an essential tool for any small business owner. It allows you to keep track of finances and analyze expenses and income. It comes in handy especially when it comes to taxes because you can easily outline how much money was spent on what (traveling costs for conferences, marketing activities, e.t.c).
If you produce physical goods, accounting tools let you keep track of inventory and warn you if products are running out. If you are planning on outsourcing accounting tasks for your company (like bookkeeping), accounting software will also be very helpful because it will keep all information neatly organized and easy to access.
Customer Relationship Management Software
Customer relationship management software allows businesses to automate many customer interactions such as sending emails or tracking calls that were made by customers. It helps them save money, streamline communications with clients, provide better support, and reduce the amount of time spent on customer service.
It enables companies to stay in touch with their customers and increase their loyalty towards the brand while simultaneously reducing the number of mistakes employees make when interacting with customers (giving the wrong address, spelling mistakes, e.t.c).
Social Media Marketing Tools
Social media marketing tools allow businesses to schedule posts across all of their social media accounts without lifting a finger throughout the week or month. They also allow businesses to monitor the progress of their social media accounts so that they can adjust their strategy accordingly when needed (more pinned pictures, videos or bigger posts). They also enable businesses to track their ROI through analytics tools by measuring the number of likes per post or comments per profile.
Many tools also enable businesses to create polls or surveys among their followers so that they can get instant feedback on issues important to them and their satisfaction with certain products/services offered by your company.
Online CRM Solutions
Online Customer Relationship Management (CRM) solutions help businesses automate all interactions with clients and potential customers including contact management, account management, sales tracking, etc. CRM gives you the ability to organize all your customer information in one place and use it whenever needed (for example, when sending out personalized emails). It enables you to connect directly with your target audience by offering tools for email marketing automation or creating personalized sales pitches.
Email Marketing Solutions
Email marketing solutions are a great way to connect with your target audience and provide them with information about your products or services. You can connect by sending out regular email newsletters, and build trust and loyalty between you and the customers by providing them with interesting and relevant content. It is a great tool for customer retention because it keeps your clients informed about the latest news regarding your company or the products they use.
While the pandemic has definitely taken its toll on many businesses, there are a few ways listed above that might help your business during this tough time. Hopefully, these tools and programs can improve your business in ways you didn’t know they could.